The 2020 Telegram user growth map below shows its use in Eastern Europe and Asia, as well as in parts of South Africa, North America and South America. Telegram was the fastest-growing messenger in 20 countries and the top messaging app in 16 countries in 2020. What spurred this development and where is this growth prominent? In a few regions around the world, Telegram is overtaking Facebook Messenger in popularity, though it’s still behind WhatsApp globally. Without any restrictions on content type or messaging windows, it’s a great channel for business. Telegram also has social platforms businesses can leverage to interact with customers at scale, such as Telegram Groups and Channels (more on these later).īest of all, Telegram doesn’t limit the number of devices an account can be connected to or used on simultaneously, and chats are synced in real-time across all devices. The benefits of using Telegram for businessīut customer communication is not limited to 1:1 chats and calls. Privacy-conscious users can opt for extra security with advanced end-to-end encrypted messages and voice calls.
Telegram uses server-client encryption and files are stored encrypted in the Telegram cloud.
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Using Telegram for business, in particular, has multiple benefits.įirst, security is a key driver of the channel’s popularity. Telegram Business Account BenefitsĪn impressive 64% of customers prefer communicating with businesses over instant messaging rather than traditional channels like phone calls or email. Let’s examine why Telegram is a key channel for customer communication. While Telegram has introduced a paid premium subscription, all existing features remain free, assuring users of its commitment to prioritizing their interests over profit.Īs its popularity continues to grow, the channel is seeing an uptake among businesses. The privately-owned service also long held a not-for-profit stance. It had over 700 million monthly active users and was among the top five downloaded apps worldwide as of June 2022. Telegram is a messaging app renowned for its privacy and security, support for every major operating system and ease of use as a mobile app.
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We’ll explain what a Telegram business account is, how to create a Telegram bot to chat with customers and best practices for making the most of your business account for Telegram. Is Telegram popular with your customers? If it is, read this Telegram guide and learn how to use Telegram for business. The Ultimate Guide to Telegram for Business: Telegram Business Accounts
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